Revel Bikes Returns to the UK

Marking a new chapter for riders

Revel Bikes is officially returning to the UK with a renewed focus on British riders and a dedicated base in Abergavenny, South Wales. Founded by Adam Miller and working closely with UK industry veteran Thomas Dibley, the brand is re-establishing its UK presence with a more direct and connected approach.

After a pause during the COVID period, Revel Bikes UK Ltd has been formed to bring the full lineup back to the market, including standout models like the Rascal, recently named Pinkbike Trail Bike of the Year, alongside the Rover gravel platform and Revel’s titanium range.

“Bringing Revel back to the UK in this way feels like the right move at the right time,” said Thomas Dibley. “There’s a strong appetite for something different at the premium end of the market, and Revel delivers that in a very genuine way.”

Adam Miller, founder of Revel Bikes, added:

“We’ve believed in the UK market for a long time, and this is us finally showing up the right way. The goal is simple: get the best bikes to riders with real support behind them.”

Complete bikes will continue to be available directly to riders via revelbikes.uk, while UK bike shops will also have access to select frame-only trade opportunities.

Revel Bikes UK will be active throughout the season, including appearances at events like the Malverns Classic and Ard Rock Enduro.

To explore the range, book a test ride, or learn more, visit revelbikes.uk or follow @revelbikesuk on Instagram.