About Us

Story, Culture, Crew

We Are Life-Long Bike Revelers

A mix of dirt-bag bikers, die-hard creators, and avid entrepreneurs

We are rider-owned and passion driven, so we are fortunate to build the bikes and the company we want. Revel Bikes came to be to support our passion and to achieve our goal: to cultivate a community of revelers by building the best bikes we know how.

With other places that might make more sense to have a business, Revel settled on Carbondale, CO because we are more than just a business and with that, we needed more than just a convenient home. We are adventurers, skiers, musicians, artists, climbers, explorers and more. We work hard to be active participants in our local community. Whether it’s a community BBQ at our shop before Carbondale’s First Friday monthly fair or a quick lunch ride on Red Hill, everything we access here is thanks to our small hometown tucked in the Rocky Mountains. This lifestyle helps us engineer and create the best products that we use to play in our backyard.

8 People Carbondale, CO
6 People Taichung, Taiwan
8 Dogs Trail Friends
Revel Crew Bike Night

Culture

building a life around bikes (and more)

At Revel Bikes we strive to be an engineering powerhouse set to the pace of a small family company on the Western slope of the Rocky Mountains. To achieve this, we go beyond the office work, beyond the meetings obsessing over suspension kinematics–we strive to achieve the intangibles that so often get lost in company cultures. Being encouraging co-workers, finding the right work-play balance, challenging ourselves daily, participating in our community, and taking advantage of all the fruits our valley has to offer–this is what makes being an employee at Revel feel like home.

 

Meet Our Crew

Founder and Owner and CEO
Born in Alaska, it’s no coincidence Adam’s entry into the biking industry started with fat bikes. Once finishing school at Colorado College, the lower 48 had won him over and with the exception of a brief stop in Utah, has called Colorado home since. Although no longer active in the company, you can count on seeing Adam ripping a Revel out on our local trails.
Adam Miller
Controller and Human Resources
Our go-to gal… soft spoken and easy going, Julie is much more than your number crunching desk jockey. It’s often you’ll find Julie turning into work with the adventure rig packed up and ready to roll to the desert, the mountains and everything in between the moment he clock hits 5. Julie takes all of our bikes to the limits… look for Julie stacking miles in the high country on her custom Ranger, ripping bike park with the crew on Tuesdays, or taking her little one to Crown Mountain Park for pump track laps, Julie is our fearless leader who is always encouraging Revel to be brave, lean in and push the limits.
Julie Young
Director of Operations
With as often as people are reaching out to Dane in the office, we sure are lucky he’s always up for just about anything. Joining us from Tahoe City, Dane doesn’t sit out for much… whether he’s rounding the crew for an evening softball game, hanging off a drift boat fishing the fork, or leading gondola laps on Aspen Mountain, we always can count on Dane for keeping the nose down river while we’re ripping through the rapids.
Dane Olson
Sales Manager
They don’t call him the King of Carbondale for no reason… between being a key piece of Revel’s immersion into our community as well as growing the Revel community beyond state and even country lines, Matt Hoogenboom always delivers the reliability you are looking for when making the massive commitment of buying a bike. Look for Matt cruising town on his infamous Big Fat Dummy, fully customized with a cocktail bar, grill, bb guns, and I can almost promise, more than you could ever imagine.
Matt Hoogenboom
Production Manager
Will Bradford
Production Team Member
Our easy-going, always-smiling George has a great ability to balance fun and focus. Whether he’s cracking the next joke or throwing on the unexpected tune on the speakers, Georgie always keeps the production floor smiling, even on the busiest of days. Keep an eye out for George floating on his snowboard down Highland’s Bowl and pedaling long miles on long summer days.
George Johnson
Production Team
Reed Llewelyn
Digital Specialist
Molly Danzig

More About Revel

Our Athletes, Open Positions & Technology

If you’re interested in joining our team, be sure to check out our Careers page to see what positions are currently open.

Careers